From Neymar and Memphis Depay to Luísa Sonza, Maisa Silva and a brand new technology of Brazilian digital stars, Interlagos is getting ready for a Grand Prix the place the superstar motion guarantees to be virtually as fascinating because the racing.
The São Paulo Grand Prix has grow to be a gathering place for worldwide sporting heroes, Brazilian leisure royalty, music stars and a few of the nation’s most influential personalities. The 2025 São Paulo Grand Prix was an ideal instance, welcoming a powerful superstar crowd that included Bruna Marquezine, Gabriel Medina, Sergio Agüero, rock legend Billy Idol and members of Linkin Park with the band’s Mike Shinoda waving the chequered flag to wrap up the race.
Now, for the 2026 São Paulo Grand Prix, the visitor record guarantees one other spectacular combine, with a few of Brazil’s largest family names becoming a member of worldwide sporting personalities and an more and more highly effective technology of social-media stars.
From a soccer icon with greater than 240 million Instagram followers to worldwide sporting personalities, fashions, chart-topping musicians and digital entertainers commanding audiences of tens of thousands and thousands, this 12 months’s paddock guarantees an interesting mix of sporting status and superstar glamour.
Soccer royalty takes centre stage at F1 Sao Paulo GP
If there’s one title able to attracting consideration wherever he goes, it’s Neymar Jr. The Brazilian famous person stays one of many world’s most recognisable footballers and the largest social-media character on this 12 months’s visitor record. With 241.2 million Instagram followers and one other 47.6 million on TikTok, his mixed following exceeds 288 million. Having made his title at Santos earlier than conquering European soccer with Barcelona and Paris Saint-Germain, Neymar has loved Champions League glory, Olympic gold and a outstanding worldwide profession with Brazil. His return to boyhood membership Santos in 2025 added one other chapter to a narrative that has captivated soccer followers for years. His look as a visitor of ORBR (Oracle Pink Bull Racing), is undoubtedly one of many weekend’s headline points of interest.
He is not going to be the one soccer famous person bringing some critical sporting star energy to the paddock. Memphis Depay, the Dutch worldwide and Netherlands’ all-time main goalscorer, arrives as an ORBR visitor. Having performed for Manchester United, Barcelona and Atlético Madrid earlier than becoming a member of Corinthians, Memphis combines a powerful soccer CV with a robust curiosity in music, vogue and inventive tasks. His 19.7 million Instagram followers make him one other internationally recognisable face.
Brazilian soccer legend Thiago Silva shall be among the many friends of Audi. Broadly thought to be one of many most interesting defenders of his technology, he loved excellent spells with AC Milan, Paris Saint-Germain and Chelsea, successful the Champions League with the London membership and 7 Ligue 1 titles with PSG. Greater than 100 appearances for Brazil underline his worldwide pedigree.
His fellow Audi visitor Lucas Moura is especially remembered for one of the crucial dramatic nights in Champions League historical past. His extraordinary hat-trick towards Ajax in 2019 despatched Tottenham into the ultimate and made him a family title amongst European soccer supporters. Returning to São Paulo in 2023, he has continued his profession together with his boyhood membership.
Then there’s Cafu, considered one of Brazil’s biggest footballing icons. The previous right-back captained his nation to World Cup glory in 2002, having already lifted the trophy in 1994. Few gamers can declare two World Cup winners’ medals, making him a very prestigious addition to the Audi visitor record. Additionally becoming a member of Audi is Dani Luiz, the Brazilian defender whose profession has included spells with Actual Madrid, Manchester Metropolis and Juventus.
The soccer contingent continues with Andreas Pereira, a Brazilian worldwide who developed at Manchester United earlier than gaining expertise throughout a number of European leagues and becoming a member of Palmeiras. He’s a visitor of Haas.
Rodrygo Goes, visitor of VCARB/F1, is considered one of Actual Madrid’s key attacking abilities. The Brazilian ahead has already made his mark on main Champions League nights and is a part of Brazil’s new technology.
Oscar, an Audi visitor, is a former Brazil worldwide midfielder who loved profitable spells with Chelsea and Shanghai Port earlier than returning to São Paulo.
Jhon Arias, a Mercedes visitor, is a Colombian worldwide winger finest recognized for serving to Fluminense win the 2023 Copa Libertadores. He has additionally performed within the Premier League with Wolverhampton Wanderers.
Igor Lichnovsky, one other Mercedes visitor, is a Chilean worldwide centre-back whose profession has taken him throughout Europe, the Center East and Mexico.
Alpine, in the meantime, welcomes a powerful assortment of South American soccer expertise. Flaco López, Joaco Piquerez, Agustín Giay, Alexander Barboza and Ramón Sosa will carry a distinctly football-focused flavour to the crew’s hospitality. Representing Argentina, Uruguay and Paraguay in addition to Brazil’s membership soccer scene, they replicate the worldwide character of South American soccer.
Former Soccer Participant and native hero Alexandre Pato introduced Lando Norris with the Pole Place award by PIRELLI.
Lastly, William Goodge, a British ultra-endurance athlete and ORBR visitor, brings a fairly totally different story. Recognized for excessive multi-day working challenges and fundraising tasks supporting most cancers charities, he has attracted a global viewers by way of his extraordinary bodily challenges.
Music stars carry the soundtrack
Brazilian music could have a very sturdy presence at Interlagos. Main the best way is Luísa Sonza, one of many nation’s most profitable modern pop artists and a visitor of Audi. Initially gaining recognition by way of YouTube covers, she has developed into a significant recording star with a sound mixing pop and Brazilian funk. Her albums Doce 22 and Escândalo Íntimo helped set up her as one of many defining voices of a brand new technology of Brazilian pop. With 29.1 million Instagram followers and 17.8 million on TikTok, she additionally brings appreciable digital affect.
Luan Santana, in the meantime, shall be visitor of F1. One among Brazil’s most profitable sertanejo singers, he first captured nationwide consideration with Meteoro and went on to grow to be a significant reside performer. Songs equivalent to Te Esperando and Escreve Aí have helped him construct an infinite following, with 36.9 million Instagram followers and 5.8 million on TikTok. His presence provides a distinctly Brazilian musical contact to Friday’s paddock ambiance.
One other vital title is Sorocaba, one half of the favored sertanejo duo Fernando & Sorocaba. A singer, songwriter and entrepreneur, he has loved success each as a performer and as a composer for different main Brazilian artists. He shall be an Alpine visitor.
Ana Castela, an Audi visitor, is considered one of Brazil’s main sertanejo stars. Often known as the “Boiadeira”, she rose to fame with Pipoco and gained a Latin Grammy for Boiadeira Internacional.
The youthful technology is represented by L7NNON, considered one of Brazil’s most distinguished modern rappers. Recognized for hits together with Freio da Blazer, Perdição, Ai, Preto and Desenrola, Bate, Joga de Ladin, he has grow to be an vital determine in Brazilian hip-hop and likewise based his personal document label, Hip Hop Uncommon. He joins the ORBR visitor record.
Finishing the musical contingent are Kaique & Felipe, the São Paulo-born sertanejo brothers who initially made their mark writing songs for established artists earlier than getting into the highlight themselves. Their collaboration Saveiro with Luan Pereira helped elevate their profile as performers.
Actors, fashions and tv personalities: the glamour contingent
There may be at all times room for somewhat Hollywood-style glamour within the Formulation 1 paddock, and this 12 months’s visitor record presents loads of it.
André Lamoglia, an Audi visitor, is arguably one of the crucial internationally recognisable Brazilian appearing names on the record. Greatest recognized for enjoying Iván in Netflix’s world hit Elite, he has developed a rising worldwide profile by way of streaming productions and tv roles. His profession started with Disney Channel productions earlier than transferring into extra mature worldwide tasks. With three million Instagram followers, he represents a brand new technology of Brazilian actors whose audiences lengthen nicely past their residence market. 2025 he introduced Lando Norris with the PIRELLI Pole Place award.
Giovanna Grigio, acquainted from Chiquititas and Malhação: Viva a Diferença, has since crossed into worldwide streaming with Netflix’s Rebelde. Becoming a member of her are fellow Brazilian actresses Giovanna Chaves, who moved from youngster stardom in Cúmplices de um Resgate into music and movie, and GKay, whose success in social-media comedy has expanded into tv, movie and the creation of the superstar occasion Farofa da GKay.
Tv presenter Ana Clara, who rose to fame on Huge Brother Brasil 18, may also be a part of the weekend, persevering with her profitable profession with TV Globo. In the meantime, Gabriel Leone brings a global dimension following his acclaimed portrayal of Ayrton Senna in Netflix’s Senna, alongside movie appearances in Ferrari and The Secret Agent.
Louis Vuitton’s friends add additional appearing credentials. Valentina Herszage, recognized for Mate-Me Por Favor, Raquel 1:1 and I’m Nonetheless Right here, joins fellow actors Henrique Barreira, whose credit embody Netflix’s Os Donos do Jogo, and Pedro Novaes. The latter additionally has a musical facet, enjoying drums with pop-rock band Fuze alongside his tv and modelling profession.
Pedro Novaes, visitor of Louis Vuitton, is an actor, mannequin and drummer with the pop-rock band Fuze. His tv credit embody Malhação: Toda Forma de Amar and Garota do Momento.
Marley, the favored Argentine tv presenter and comic, shall be an Alpine visitor. A well-recognized face to thousands and thousands of Argentine viewers, he’s finest recognized for leisure, actuality and journey programmes equivalent to Por el mundo and Operación Triunfo. His 8.2 million Instagram followers and a pair of.3 million TikTok followers make him one of many area’s most recognisable tv personalities.
His fellow Alpine visitor Nicolás Occhiato represents the quickly altering world of Latin American leisure. A presenter, producer and entrepreneur, he based Luzu TV, an influential Argentine streaming and leisure platform. His journey from tv contestant to media entrepreneur makes him an attention-grabbing determine within the area’s evolving leisure trade.
Pollo Álvarez, one other Alpine visitor, is an Argentine tv presenter whose profession spans leisure and sports activities programming. With 2.5 million Instagram followers and 907,000 TikTok followers, he’s one other recognisable face for audiences throughout the area.
Isabella Bernardini, namorada de Gabriel Bortoleto, já chegou no paddock 🇧🇷 https://t.co/YarFwPXFFk
— Weblog Fórmula 1 (@blog_formula1) November 8, 2026
Trend, skateboarding and sporting personalities
Trend and sport have at all times shared a pure relationship at Formulation 1, and the 2026 visitor record brings collectively a number of personalities who transfer comfortably between each worlds.
Leticia Bufoni, an ORBR visitor, is likely one of the most profitable feminine skate boarders within the sport’s historical past. A six-time X Video games gold medallist and Olympic consultant for Brazil, she has helped elevate ladies’s road skateboarding internationally. Her transfer into motorsport by way of Porsche Cup Brasil makes her look at Interlagos significantly becoming. She is a sporting character who understands the attraction of velocity, competitors and adrenaline from a special perspective.
Felipe Foguinho, visitor of Louis Vuitton, is a Brazilian skateboarder and digital character whose skateboarding and social-media content material have attracted a rising viewers.
Charles do Bronx, a Mercedes visitor, is a former UFC Light-weight Champion celebrated for his Brazilian jiu-jitsu and distinctive ending document.
Paulo André, visitor of Disney, is one other spectacular Brazilian athlete. A sprinter specialising within the 100 and 200 metres, he has represented Brazil on the highest stage and boasts an official 100-metre private better of 10.02 seconds. His athletics achievements, mixed together with his tv publicity, have made him a recognisable determine past observe and subject.
Gustavo Scarpa, an Audi visitor, is well-known to Brazilian soccer supporters for his profitable Palmeiras profession, which included two Copa Libertadores titles and two Brazilian league championships. His expertise additionally consists of spells in England and Greece.
And for followers of endurance sport, British athlete William Goodge’s look presents a reminder that the pursuit of sporting excellence takes many varieties, whether or not on a Grand Prix circuit or throughout hundreds of kilometres on foot.
Focal point for native photographers are Brazilian rising star Gabriel Bortoleto and his girlfriend Isabella Bernardini.
The content material creators: Interlagos’s digital powerhouses
Formulation 1 has lengthy understood the worth of superstar affect, at this time’s paddock stars more and more include audiences that rival these of tv networks. This 12 months’s creator visitor record is especially spectacular, with some actually extraordinary numbers.
On the prime of the social-media rankings is Maisa Silva, visitor of F1. With 49.1 million Instagram followers and 20.7 million on TikTok, her mixed following reaches a powerful 69.8 million. Maisa has grown up in entrance of Brazilian audiences, starting her profession as a baby entertainer earlier than turning into a presenter, actress and family title by way of tv hits equivalent to Carrossel. Immediately, she can also be concerned in voice appearing, entrepreneurship and digital media. Her evolution from youngster star to influential younger businesswoman makes her one of the crucial attention-grabbing personalities on the visitor record.
Vanessa Lopes, visitor of Disney, is one other main digital attraction. With 13.8 million Instagram followers and a powerful 32.7 million on TikTok, her mixed following exceeds 46.5 million. Recognized for her dance movies, life-style content material and energetic on-line character, she turned much more extensively recognised by way of her look on Huge Brother Brasil 24. Her TikTok following alone makes her one of many weekend’s strongest digital voices.
Malu Borges, visitor of TAG Heuer, is a vogue and life-style creator recognized for distinctive styling movies and experimental seems. She has collaborated with luxurious vogue homes and was named to Forbes Brasil’s 30 Beneath 30.
João Vitor Santiago visitor of TAG Heuer, is a Brazilian entrepreneur and influencer who shares life-style content material and has constructed a profile throughout the nation’s digital-media scene.
Luva de Pedreiro, a Mercedes visitor, turned a worldwide sensation with novice soccer movies and his signature “Receba!” celebration. The Brazilian creator is among the many nation’s best-known football-focused on-line personalities.
Cela Lopes, a Williams visitor, is a comic and presenter recognized for her viral “wealthy heiress” character. She has since expanded into tv, model partnerships and entrepreneurship.
Lily Rowland, an Aston Martin visitor, is a British magnificence and vogue creator whose make-up and life-style content material has led to modelling work and collaborations with luxurious manufacturers together with Dior and Armani Magnificence.
Jade Picon, influencer, mannequin and actress has 20.5 million Instagram and 11 million TikTok followers. Her rise to mainstream fame accelerated by way of Huge Brother Brasil 22, adopted by her appearing debut within the telenovela Travessia. An everyday presence in vogue and life-style conversations, she brings a mixture of superstar attraction and social-media affect to the Pink Bull Racing (ORBR)hospitality.
Comedy additionally has a significant consultant in Júlio Cocielo. His CanalCanalha channel has made him considered one of Brazil’s most recognisable YouTube personalities. His comedy, soccer, gaming and leisure movies have attracted a mixed following of 29.2 million.
Fellow ORBR visitor Mateus Machado, co-founder of POV Creators and a Forbes Prime Creator in 2025, has 17 million followers throughout each platforms by way of humour and leisure.
Brino provides over 20 million followers to the ORBR line-up with comedy, response and gaming movies.
Trend takes centre stage with Silvia Braz, a Moët visitor, BoF 500 member and main luxury-fashion influencer who has collaborated with worldwide manufacturers and main vogue weeks. Jade Magalhães combines design, styling and picture consultancy with a rising social-media following.
Gaming and motorsport carry Alexandre Gaules, an ORBR visitor and main Brazilian esports character, recognized for his transition from skilled Counter-Strike to streaming and commentary. Luca Morelli connects with motorsport followers by way of Formulation 1 and automotive content material, with over a million Instagram and TikTok followers.
The worldwide dimension comes from Ginevra Mavilla, an Italian content material creator and Sportitalia presenter masking soccer journalism and tv. Chico Lachowski, an Audi visitor and Brazilian worldwide mannequin, has labored with Dior, Gucci, Versace and Tommy Hilfiger. With over 5 million Instagram and TikTok followers, he brings vital vogue affect to Interlagos
Taking the equipped Instagram and TikTok figures collectively, the personalities on this 12 months’s visitor record account for roughly 884 million mixed platform followers.
The groups and hospitality: who’s welcoming the celebrities?
The distribution of friends throughout the groups and companions additionally tells an attention-grabbing story.
F1 welcomes Maisa Silva and Luan Santana, whereas Disney brings collectively influencer Vanessa Lopes, actress Giovanna Grigio and athlete Paulo André. Moët provides a contact of vogue glamour with Silvia Braz.
Pink Bull has a very star-studded visitor record, led by Neymar and Memphis Depay, alongside creators Júlio Cocielo, Jade Picon, Mateus Machado and Brino, rapper L7NNON, skateboarder Leticia Bufoni and esports star Alexandre Gaules.
Audi’s hospitality is equally spectacular, mixing music, soccer, vogue and movie with Luísa Sonza, Ana Castela, Oscar, Thiago Silva, Lucas Moura, Cafu, Dani Luiz, Chico Lachowski, André Lamoglia, Ginevra Mavilla and Gustavo Scarpa.
Alpine brings a South American flavour with Argentine media personalities Marley, Nicolás Occhiato and Pollo Álvarez, alongside footballers Flaco López, Joaco Piquerez, Agustín Giay, Alexander Barboza and Ramón Sosa, plus singer Sorocaba and duo Kaique & Felipe. Haas provides footballer Andreas Pereira.
The broader accomplice line-up is simply as vibrant. Louis Vuitton welcomes actors Gabriel Leone, Valentina Herszage, Henrique Barreira and Pedro Novaes, alongside skateboarder Felipe Foguinho. TAG Heuer brings vogue creator Malu Borges and entrepreneur João Vitor Santiago, whereas VCARB provides Actual Madrid star Rodrygo Goes.
Mercedes has a sporting-heavy visitor record that includes footballers Jhon Arias and Igor Lichnovsky, soccer creator Luva de Pedreiro and UFC star Charles do Bronx. Williams welcomes comic and presenter Cela Lopes, whereas Aston Martin provides British vogue and sweetness creator Lily Rowland.
The F1 Sao Paulo GP: A paddock with loads of character
What makes the 2026 São Paulo Grand Prix visitor record significantly attention-grabbing is its range. This isn’t merely a gathering of footballers and Brazilian celebrities. It’s a assembly of various leisure worlds, from world soccer and worldwide pop music to luxurious vogue, streaming, gaming and social-media tradition.
There may be the sheer worldwide recognition of Neymar, the soccer pedigree of Cafu and Thiago Silva, the musical attraction of Luísa Sonza and Luan Santana, and the big on-line audiences of Maisa, Vanessa Lopes and Jade Picon. Add the style credentials of Silvia Braz and Chico Lachowski, the tv personalities from Argentina and the sporting achievements of Leticia Bufoni and Paulo André, and the result’s a visitor record with attraction nicely past the standard motorsport viewers.
And maybe that’s precisely what makes the São Paulo Grand Prix so particular.
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