On the 2026 São Paulo Grand Prix, the paddock is ready to change into a playground for soccer superstars, music royalty, trend icons and Brazil’s most influential social-media personalities. With Neymar, Maisa Silva and Luísa Sonza among the many headline names, Interlagos is making ready for a weekend the place movie star recognizing might change into nearly as thrilling because the racing.
There’s something irresistible concerning the São Paulo Grand Prix. Maybe it’s the electrical environment of Interlagos, maybe the fervour of the Brazilian followers, or just the mix of quick vehicles, glamorous hospitality and a star crowd that is aware of make an entrance.
The 2025 São Paulo Grand Prix actually delivered on that entrance, welcoming a powerful assortment of well-known faces, together with actress Bruna Marquezine, browsing champion Gabriel Medina, soccer star Sergio Agüero, rock legend Billy Idol and members of Linkin Park. Now, the 2026 version guarantees one other spectacular gathering, with the next Brazilian leisure royalty and worldwide sporting personalities making ready to carry their very own model of sparkle to the paddock.
Soccer’s A-list: Neymar and sporting royalty merge with F1 at Sao Paulo GP
The undisputed headline attraction is Neymar Jr. With 241.2 million Instagram followers and one other 47.6 million on TikTok, the Brazilian soccer famous person is a worldwide movie star in his personal proper. From his spectacular rise at Santos to Champions League glory with Barcelona and his famous person years at Paris Saint-Germain, Neymar has spent a lot of his profession within the worldwide highlight. Now again at boyhood membership Santos, he stays some of the recognisable faces in world sport.
Becoming a member of him is Dutch soccer sensation Memphis Depay, whose profession has included Manchester United, Barcelona and Atlético Madrid earlier than his transfer to Corinthians. The Netherlands’ all-time main goalscorer additionally has a ardour for music, trend and inventive initiatives, making him a character who extends effectively past the soccer pitch.
Brazilian legend Cafu brings a very particular contact of sporting historical past. A two-time World Cup winner who captained Brazil to glory in 2002, he stays one of many nation’s most beloved soccer icons. Fellow Brazilian worldwide Thiago Silva, Champions League winner with Chelsea and one of many most interesting defenders of his technology, provides additional status. And who might overlook Lucas Moura, whose unforgettable hat-trick in opposition to Ajax in 2019 despatched Tottenham into the Champions League remaining?
Pop queens, rock perspective and Brazilian rhythms
The musical temper is equally thrilling. Main the Brazilian pop contingent is Luísa Sonza, whose journey from YouTube cowl movies to turning into one in all Brazil’s greatest modern pop stars is a powerful success story. With nearly 47 million followers throughout Instagram and TikTok, she is a musical and digital powerhouse. Her albums Doce 22 and Escândalo Íntimo showcase her mix of pop, Brazilian funk and daring inventive character.
Luan Santana brings a distinct musical flavour. One in all Brazil’s most profitable sertanejo artists, he turned a family title with Meteoro and has since constructed an infinite profession by hits similar to Te Esperando and Escreve Aí. In the meantime, L7NNON represents the city music scene, with hits together with Freio da Blazer and Ai, Preto making him one of many nation’s most distinguished modern rappers.
Girls bringing the glamour – and the followers
No fashionable movie star paddock can be full with out its queens of social media, trend and leisure. And Brazil has loads.
On the high of the digital visitor checklist is Maisa Silva, with a rare 69.8 million followers throughout Instagram and TikTok. Having grown up in entrance of Brazilian tv audiences, she has efficiently remodeled herself from baby star into actress, presenter, entrepreneur and digital powerhouse. From Carrossel to the world of trend and enterprise, her evolution is one in all Brazilian leisure’s most attention-grabbing success tales.
Vanessa Lopes is one other social-media sensation, with greater than 46 million followers throughout her two primary platforms. Well-known for her dance and life-style movies, she turned much more broadly recognised by Large Brother Brasil 24.
Then there’s Jade Picon, whose mixture of modelling, trend, appearing and influencer attraction has made her a well-known face throughout Brazil. With greater than 31 million followers throughout Instagram and TikTok, she has efficiently moved from social-media fame into mainstream tv, together with the telenovela Travessia.
For a extra refined trend perspective, Silvia Braz brings the world of luxurious model to Interlagos. A former lawyer turned trend entrepreneur and content material creator, she has collaborated with main worldwide luxurious manufacturers and earned a spot within the prestigious BoF 500.
Netflix stars, fashions and digital entertainers
Having introduced pole-sitter Lando Norris with the Pirelli Pole Place Award in 2025, André Lamoglia, returns to Interlagos in 2026. Greatest identified internationally for his function as Iván in Netflix’s international hit Elite, he represents a brand new technology of Brazilian actors making their mark effectively past their house market.
Giovanna Grigio, identified for Chiquititas and Netflix’s Rebelde, brings one other acquainted face from Brazilian tv and streaming. In the meantime, worldwide trend mannequin Chico Lachowski, whose profession has included work with Dior, Gucci and Versace, provides a distinctly high-fashion dimension to the paddock.
Comedy and digital leisure are represented by Júlio Cocielo, one in all Brazil’s greatest on-line personalities, with greater than 29 million followers throughout Instagram and TikTok. Brino, one other digital favorite, instructions an viewers exceeding 20 million by his humorous reactions, gaming and leisure content material.
Sporting expertise past soccer
The sporting crossover continues with Leticia Bufoni, the six-time X Video games gold medallist whose achievements have helped rework girls’s skateboarding. Her transfer into motorsport by Porsche Cup Brasil makes her a very becoming visitor for a Grand Prix weekend.
Brazilian sprinter Paulo André, an Olympic athlete with a 100-metre private better of 10.02 seconds, brings one other dimension of sporting excellence. The worldwide flavour is rounded out by Argentine tv star Marley and media entrepreneur Nicolás Occhiato, two acquainted faces in Latin American leisure.
Former F1 supremo and paddock legend Bernie Ecclestone, who spends a part of his time dwelling in Brazil, was among the many notable attendees in 2025. In the meantime, Brazilian rising star Gabriel Bortoleto and his girlfriend Isabella Bernardini have rapidly change into fan favourites, attracting loads of consideration and affection from the house crowd.
A paddock dressed for the event
The 2026 São Paulo Grand Prix is shaping as much as be a celebration of every thing that makes fashionable movie star tradition so fascinating: soccer legends, musical expertise, trend affect, tv personalities and digital stars whose audiences stretch into the tens of hundreds of thousands.
READ MORE – Valtteri Bottas vents fury at Cadillac after horrific Mexico crash
