With Week 1 approaching, SeatGeek has added one other group of athletes to its roster. Seven faculty soccer gamers have agreed to come back on board by L offers as a part of the 2026 class, the model instructed On3.
This yr marks the third for SeatGeek because it ventures into the NIL house. By means of the marketing campaign, athletes will promote customized low cost codes through social media. Followers can obtain 10% off tickets, as much as $25, by utilizing the codes. Learfield and Playfly facilitated the agreements and managed athlete relationships.
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Final yr, SeatGeek’s generated greater than 17 million video views and over 81,000 interactions throughout social media. These numbers have been up from 6 million video views upon the marketing campaign’s debut in 2024. Right here is SeatGeek’s full 2026 roster of NIL offers.
l
Working again
n
e
Cornerback
a
d
Cornerback
U
n
Defensive lineman
a
s
EDGE
M
okay
EDGE
s
s
Defensive lineman
s
“Three years in, this has develop into one of the dependable, and most measurable, methods we drive ticket gross sales for our faculty companions,” mentioned Joey Goodrich, SeatGeek’s faculty sponsorship lead, in a press release to On3.
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“NIL provides us a strategy to work instantly with athletes, and followers are much more prone to act on a advice from a participant they watch each Saturday. Every season we be taught extra about which athletes and which codecs truly transfer tickets, and we construct the subsequent yr round that.”
Extra on SeatGeek’s NIL class of 2026
Jordan Marshall is among the many massive names on board with SeatGeek as a part of its 2026 NIL marketing campaign. He was Michigan’s main rusher final season, totaling 932 yards and 10 touchdowns throughout 11 video games. He additionally has a market-based $1 million n.
At Georgia this yr, Elijah Griffin may even look to take a step ahead after his freshman season in Athens final yr. The previous five-star recruit has a market-based $1 million n and is coming off a yr when he had 22 complete tackles, together with 2.5 tackles for loss and a sack.
SeatGeek’s 2025 marketing campaign noticed elevated viewership and engagement after touchdown a number of the high names in faculty soccer. Gamers comparable to n and s have been a part of the initiative, and that success led the corporate to run it again for a 3rd season of NIL offers.
