Viewership woes proceed for the NASCAR Cup Collection.
Sunday’s Cup Collection race at Martinsville averaged 1.99 million viewers on NBC. That determine is down 15% from final yr’s race (2.35 million) and, extra notably, marks the least-watched non-delayed NASCAR Cup Collection race ever to air on broadcast tv.
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This comes after a rise in viewership for the Cup Collection final week at Talladega, albeit a modest 1%, when the collection averaged 2.58 million viewers on NBC in comparison with 2.56 million in 2025.
Previous to Talladega, Phoenix averaged simply 1.29 million viewers, down 24% year-over-year. That determine virtually matched the least-watched non-delayed NASCAR Cup Collection race on report, with 1.29 million viewers additionally tuning in for the 2025 New Hampshire race.
Via 9 races, 5 Chase occasions have recorded year-over-year viewership will increase, whereas 4 have seen declines. Nonetheless, a number of double-digit drops amongst these 4 races have outweighed the positive aspects, resulting in the postseason’s total decline in viewership.
Heading into Sunday’s season finale at Homestead-Miami, The Chase is averaging 1.71 million viewers via 9 races, down 3% from the identical level final yr (1.77 million), which was beforehand the least-watched postseason on report for the collection.
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At a mean of 1.71 million viewers via 9 races, Sunday’s season finale at Homestead would wish to common roughly 3.24 million viewers for this yr’s postseason to match final yr’s 1.87 million common. That might additionally require the highest-viewed NASCAR Cup Collection season finale since 2019. Something greater would put the 2026 Chase forward of final yr’s postseason.
There have been hopes that NASCAR’s reintroduction of The Chase would offer a postseason viewership increase, however that has not confirmed to be the case throughout the format’s first season again.
Past the efficiency of The Chase itself, NASCAR’s continued reliance on cable tv, coupled with the fixed altering of races between networks all through the season, stays an more and more irritating problem for followers and media observers.
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