Still day for the elections for the presidency of Real Madrid – which will be held next Sunday – artificial intelligence and three of its most powerful tools worldwide, it is clear: Although there is not unanimity in all the parameters or in each of the models consulted, there is one candidate with an advantage: Florentino Pérez, for accumulated credibility, institutional stability, sporting successes and proven management: seven Champions Leagues, 1,185 million in revenue in 2024-25 and the new Bernabéu
Enrique Riquelme is situated in the LLM as the aspirant of change and democratic renewalwith the support of Raúl, Casillas, Hierro and Del Bosque, who provide him with sentimental legitimacy to compensate for his shorter institutional career.

Enrique Riquelme.EFE
ChatGPT tags the first one as “favorite” and the second as “viable”; Perplexity, For its part, it qualifies the acting president of the white club in the same way and reduces the businessman to “testimonial”; and Google AI Mode, finally, brands the current manager as “dominant” and to the applicant “alternative”.
“The analysis of the responses generated by ChatGPT, Perplexity and Google AI Mode allows us to extract five main takeaways on how artificial intelligence positions each candidate: the AI constructs a story that is structurally favorable to Florentino Pérez; ANDnrique Riquelme has an advantage precisely in the axes that AI values least; there is a systematic asymmetry in the evaluation of promises (the possible purchase of Haaland is questioned, the announced incorporation of Mourinho is analyzed as a calculated maneuver); the only significant divergence between models is strategically relevant (only Perplexity places Riquelme as more dangerousor for sports rivals); the real debate is institutional, not sports (ChatGPT indicates that the relevant thing is not the signingsbut who guarantees that Real Madrid remains one of its partners, giving Riquelme his best electoral opportunity here)”, summarizes Álvaro Ramírez-Cárdenas, managing director of Vipnet360, a consultancy specialized in digital marketing.

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This study is based on a representative volume of responses generated by those three LLMs on the electoral campaign for the presidency of Real Madrid.covering sporting, economic, institutional and communication aspects. The objective is not so much to determine who should or will win the elections, but rather to identify the narrative framework that the AI builds around each candidate.
Thus, in the case of the most experienced, Florentinethe three AI models build a very consistent profile. Its advantage does not lie in new proposals (despite the announced mega signing, if the winner, for an amount of 150 million) but in sporting successes that are difficult to refute: seven European Cups, as many Leagues, Spanish Super Cups and Club World Cups; six European Super Cups, three Copa del Rey and a complete history, also, in the Basketball Section. In addition to 1,185 million in income in the 2024/25 season and the construction of the new Santiago Bernabéu.
Roberto Gómez: “Riquelme has set the pace, Florentino is desperate”
Thus, Florentino Pérez’s strengths for AI are the following: Proven management and accumulated executive credibility, brand, influence and negotiating capacity on an international scale, institutional stability, betting on the continuity of a winning model associated with the achievement of titles, control of media times and effective counterprogramming, economic strength as a central argument, since the club is the world leader in income.
While ChatGPT, Perplexity and Google AI Mode They highlight these weaknesses in the acting president of Real Madrid: The wear and tear of the cycle with an unresolved succession problem, an excess of concentration of power and criticism of its internal governance, the debate on the ownership model (with the entry of an investor who retains 5% of the entity), risk of sporting nostalgia, that is, the commitment to Mourinho as a figure of the past without opening up to new faces and the fact of having been unopposed for up to twenty years, with a possible lack of internal democratic debate.

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Riquelme’s strengths are clear: AI highlights precisely its vision of change. Obviously, he cannot show specific experience for the position, but he can show the ability to establish a legitimate debate about the Real Madrid model. Historical names such as Raúl, Casillas, Hierro and Del Bosque give him a sentimental legitimacy that compensates for his shorter institutional career.
In its favor is that it represents the desire for democratic regeneration After twenty years, a program very oriented to the club’s owners: Ciudad del Socio, a 50% reduction in the membership fee and up to 10,000 new season tickets, a team full of symbolism backed by the aforementioned sports legends, staunch defense of the model of a members’ club against possible privatization and presence in media and prime-time spaces, for example, ‘El Hormiguero’.
Finally, ChatGPT, Perplexity and Google AI Mode sThey highlight the following weaknesses in Enrique Riquelme: Risk of promises that are difficult to execute; Not in vain, Haaland’s signing was quickly denied by Manchester City, the lack of experience in the management of a global institution of the size of Real Madrid, an expensive social program with questionable financial viability, the dependence on symbolic figures that do not guarantee per se an effective executive structure, and that the businessman is immersed in a very compressed campaign, with little time to gain the trust of the partners.























