MARCA is now ready to tell you about the World Cup in the United States, Mexico and Canada like never before. Our 14 special envoys are already there to tell everything that happens in the biggest football event every four years.
And we are going to tell it on all our channels, with a 24/7 audiovisual display so that you do not miss absolutely anything of the great world football event. You will be able to enjoy the ‘highlights’, best goals and saves, most outstanding actions and all the controversies of the 104 matches of the tournament. In addition, our special envoys will tour the three World Cup countries to bring you the most exclusive stories, images and curiosities that occur around this tournament. As always, very close to the fans.
In this World Cup, MARCA offers you three unique tools on the market: the Power Ranking to analyze with a note the real impact of each footballer, the forecaster to see the possibilities of each selection in real time and the calculator which will allow us to do the math in the first phase that will decide the round of 32 matches.
The best calendar to adapt to how you want to watch the World Cup, BRAND’s Porra to win an iPhone 17 if you are the best with the predictions, you will have the World Cup Fantasy to be the best coach on the planet at hand if you are passionate about football and the World Cup.
Live connections
From Chattanooga, following the day-to-day life of the Spanish team with its training and press conferences, to cities like New York, Boston, Miami, Los Angeles or Guadalajara to accompany some of the great teams of the World Cup: Ancelotti’s Brazil, Mbappé’s France, Leo Messi’s Argentina or Brahim Díaz’s Morocco. All the stars of the World Cup will have their space on MARCA.com.
And, if this were not enough, the commitment to streaming is once again one of the great pillars of our coverage. We premiere ‘Despierta Nueva York’, the most thuggish Radio MARCA program presented by David Sánchez. Monday to Friday, from 3:00 p.m. to 4:00 p.m., all the news from the World Cup with the most casual seal of the house. Besides, In ‘MARCA Arena’, the daily breaking news program, you can follow the best analysisthe official lineups, the keys to each match and the most outstanding images of the matches in Spain. All this accompanied by live connections from the most important stages of the tournament.
MARCA’s firm audiovisual commitment to this World Cup is also reflected in ‘Forjados’the documentary miniseries that explores the origins, roots and lesser-known moments of some of the most important footballers of the national team. Because before triumphing in a World Cup, everyone had a beginning.
Social networks with different stories
On social networks, MARCA will have two content creators in this 2026 World Cup, each one in a different corner of the countrywhich will work on sports, social, human stories and exclusive formats for Instagram and Tiktok where the different reality of a World Cup will be seen from the perspective of different fans and countries.
Besides, MARCA will have a videoblog in vertical format with a different angle on the day-to-day life of the National Teamand from Spain it will be present in different fanzones to offer new entertainment formats and dynamics adapted to younger audiences.
Radio MARCA, the World Cup radio
Radio MARCA is preparing to experience a World Cup like never before. The station will count live all 104 matches of the tournament, with the Marcador seal and with the idea of always being where the ball rolls. The challenge will be enormous, due to the schedules, the new format and because for the first time in history, it will chain 24 consecutive hours of live sport.
The Spanish team will have special monitoring with Miguel Ángel Toribio, who will tell every day everything that happens around Luis de la Fuente’s team. Besides, Raúl Varela will debut a new Tribe designed for this World Cup. A Tribe in the American morning and in the Spanish afternoon, from 4:00 p.m. to 5:00 p.m., to analyze, discuss and debate everything that the competition leaves behind.
Another of the great novelties of the programming will be David Sanchez. Despierta San Francisco changes cities, moves to New York and also opens a new schedule. During the World Cup, the program will be broadcast from 3:00 p.m. to 4:00 p.m., it can be heard on Radio MARCA and also seen on MARCA.com. A new window to follow the tournament with the usual style, but from a completely new setting.
