The NTT IndyCar Sequence has compiled a protracted listing of figures that present spectacular progress throughout the breadth of the collection.
From tv viewership, to in-person attendance, to social media presence, and even merchandise gross sales, America’s high open wheel collection is on the climb.
As reported earlier this month, FOX earned a median viewers of 1.68 million viewers for every race. That marks the most important viewership determine in practically twenty years.
IndyCar additionally noticed elevated attendance at tracks, with roughly a 20 p.c enhance over the 12 months earlier than.
A number of venues introduced file turnout and grandstand sellouts, together with the Indianapolis Motor Speedway, which crammed its huge grandstands with a number of tons of of 1000’s of followers in late Could.
These spectacular figures come at the same time as Alex Palou continued his dominant type and clinched his fourth consecutive title earlier than the season finale in Laguna Seca.
Repeat champions and comparatively predictable winners can at instances result in followers shedding their enthusiasm for a collection, however that doesn’t seem like the case right here.
“That is an unbelievable new period for the NTT IndyCar Sequence, outlined by progress, vitality and momentum,” Penske President & CEO Mark Miles mentioned.
“Our partnership with FOX Sports activities has raised the bar for our sport, and in flip we’ve invested in new occasions and alternatives to speed up our already immense progress.
“Alongside our groups and companions, our dedication to keep up and broaden one of many quickest progress curves in all of sports activities is unmatched.”
Different areas highlighted
Along with conventional viewers metrics, IndyCar reported that it noticed notable features in its on-line presence.
The collection’ personal app noticed a 20 p.c enhance in use all through the season as followers pulled it up on their telephones to view dwell stats, hearken to driver radio, and sustain on the most recent headlines.
IndyCar’s YouTube channel noticed a large 58 p.c enhance in watch time over 2025, helped by common postings earlier than and after the race weekends.
The channel’s 500 thousand subscriber rely continues to be nicely beneath what another collection draw, however the 12 months on 12 months features are price noting.
Merchandise gross sales have been up as nicely, with a virtually 40 p.c enhance in race weekend gross sales of clothes gadgets and memorabilia.
Non-Indy 500 merch gross sales information have been damaged on the Arlington GP after which once more on the Freedom 250.
IndyCar is using a large recognition wave recently, and is planning to develop the platform even additional.
