Prabhakaran Thanraj will take cost of the Worldwide Cricket Council’s (ICC) Communications operate alongside his current position as Vice President – Advertising and marketing and Enterprise Growth, as a part of an organisational restructuring.
Thanraj joined the ICC in January 2025. He has beforehand held senior positions with the Board of Management for Cricket in India (BCCI) and the Asian Cricket Council (ACC).
He brings expertise throughout advertising and marketing, industrial operations and communications, together with an understanding of the media’s position in selling and rising cricket worldwide.
The ICC mentioned the restructuring was geared toward supporting the continued development of cricket globally.
The transfer brings the organisation’s communications management below an govt who has expertise throughout each the industrial and media-facing features of the game.
The ICC has been working to broaden cricket’s international attain, with communication and advertising and marketing enjoying an vital position in partaking audiences throughout established and rising markets. Thanraj’s expertise with the BCCI and ACC is predicted to be related because the governing physique continues to advertise the sport internationally.
