The former Chelsea and Real Madrid player, Eden Hazardhas once again monopolized the international spotlight with a campaign as unexpected as it is full of irony. Taking advantage of the proximity of the World Cup, the Belgian decided to team up with the Quick restaurant chain to launch ‘The Eden’his own line of hamburgers in Belgium, a perfect way to laugh at himself for the criticism he received in his day about his physical condition.
The proposal is not reduced to a single option since they have been designed three versions different from the product. This initiative is a direct nod to one of the most viral anecdotes of his youth, when in 2011 He was caught eating a hamburger after being substituted during a match for his national team, which at the time cost him a two-game ban.
But, in addition to the laughs, the campaign has a good purpose and a social background. The food chain confirmed that a part of the proceeds from the sales of ‘The Eden’ will go directly to the program QuickFixwhich is responsible for the remodeling and maintenance of community sports fields in Belgiumwith the aim of promoting grassroots sports and supporting young local talents.
