Since the arrival of the social networks to our lives, there have been many positive things that have arisen around them, but Too many problems have also occurred, in which the networks themselves are to blame for even crimes of all types and conditions have occurred in them.
One of them is identity theft. A circumstance that cybercriminals take advantage of to try to obtain financial gain. The situation has always been the same. They choose a well-known popular figure, either from television, sports or cinema, at the origin of these scams, and place their image along with a succulent advertisement in which They promise million-dollar investments, the panacea of crypto, or express cures as if it were a miracle.
The objective is to attract people who click and buy what they sell since they trust the image of that public person. Examples of characters can be Rafa Nadal, Shakira, Bertin Osborne, Pablo Motos…
AI also comes into action
But what toBefore they were just photos, now they are videos and voiceovers created with artificial intelligence that make these types of ads seem even more real. One of the last to suffer from this type of scam has been LaSexta collaborator and professor of Economics at the University of Barcelona Gonzalo Bernardos. The economist has seen how scammers They have used his image to attract unwary people in pursuit of a non-existent investment.
It has been his own Bernardos the one who, through a message in X, published on the night of Thursday, July 23he warned in his social network profile. “Unfortunately, There are various individuals who are using my image to advertise investments, financial products or other topics. They are all fake ads, using AI or other tools. Please ignore them.”
