He Global Sports Innovation Center (GSIC) announced this Tuesday, in the PEAK Conference of Las Vegas, the launch of the Anti-Piracy Technology Observatorya project that seeks to develop and adopt technological solutions to combat digital piracy in the sports industry. According to the GSIC, the company has the support “from the early stages” of LaLiga and Microsoft.
The sophistication When it comes to committing audiovisual fraud, it requires equally, or more, sophisticated responses. This Observatory was born with the idea of accelerate the identification and adoption of technological solutions to address a problem that has a direct impact on audiovisual rights and income from sports competitions.
According to GSIC, the Observatory is open to the participation of other sports entities, including clubs, leagues, federations, broadcasters and event organizers, and will have the invitation to participate from the network of more than 200 sports entities with which Global Sports Innovation actively collaborates at an international level.
How will the Observatory face the problem of piracy? It will bring together key players in the ecosystem with the aim of identifying, analyzing and testing solutions in areas such as detection and disruption in real time of illegal emissions. It will also promote the use of artificial intelligence for monitoring and predicting piracy patterns.
“With the launch of this Observatory, we take another step in our mission to promote applied innovation in the sports industry. This initiative arises directly from listening to our partners and the industry, and seeks to offer an open space for collaboration to protect the value of sports content through technology and cooperation between key actors,” he points out. Iris Cordobageneral director of the Global Sports Innovation Center (GSIC)
Losses due to piracy
LaLiga estimates annual losses due to piracy between 600 and 700 million euros and points out that it reduced the piracy consumption rate in Spain by 60% last season.
One of the great fears when talking about piracy is that income from audiovisual rights will decrease, which is the main source of income for LaLiga clubs.
It Jaime Blanco explained this wayDirector of the LaLiga Club Office, at the ‘Piracy: The hidden threat to the user’ event held last October: “If income drops we will be able to sign fewer players and the quality we have on the field of play is lower. But it doesn’t stop there, because if I have worse players in the end I have less income from ticketing, because fewer people will go to the stadium, less income from sponsorships and everything feeds back. You may not see the real impact in minute 1 but it is 100% real and affects the quality of your team.“.