He real Madridwho was debating whether to join the new NBA Europe which was scheduled to start in the 2027-28 season or renew with the Euroleaguewill definitely continue in the continental competition after renew tonight for 10 more seasonsas you have been able to know BRAND from management sources in the competition who have confirmed this extension of the white club’s contract.
Was the most desired team due to the importance of its brand and the 500 million followers that has all over the planet, priceless factors in an increasingly global world of sport where the markets try by all means to take over the great transatlantic sports liners. And without a doubt Madrid is one of them.
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That is what the Euroleaguethat after the signing of the renewal of the whites, of which their rectors will inform the owners in the board This Friday, it closes the circle by having achieved that its 13 shareholder teams have extended their agreementssomething transcendental before the attempted assault by the NBA on the European market.
In this way, the Euroleague ensures the continuity of Panathinaikos, Olympiacos, Barcelona, Maccabi, Zalgiris, Baskonia, Anadolu Efes, Olimpia Milano, Bayern Munich, ASVEL Villeurbanne, Fenerbahce, Real Madrid and CSKA Moscow (although these have their license temporarily suspended due to the war conflict with Ukraine) for the next 10 years.
Harsh penalties of up to 100 million for leaving
If any of them were tempted to change direction in the face of a hypothetical offer from the NBA Europe, would have to pay 10 million euros to the EuroleagueIn addition, regardless of this payment, each club in the competition could later claim damages in court.
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And if any of the renewed ones decided to leave the Euroleague starting July 1when they will have become franchisesthe outgoing club should face a payment/penalty that would be around 100 million euros and would be distributed among the rest of the shareholders.
Managers of some of the Euroleague teams consulted by MARCA They celebrated the decision of the real Madridwhich will help them get better advertising and television contracts, while reviling the NA’s attempt to buy them: “We want to be free and masters of our destiny. Capital wants to buy markets and make basketball work for them and increase the value of franchises, but The clubs have our plan where we rule”assured a senior manager of one of the renewed teams.
“We do not want to be the farmers who work for others and who own the land as funds and owners in New York. Europe says no to Trump
Anonymous executive of one of the clubs that has renewed for the Euroleague
Another executive from another Euroleague member team consulted by this medium went further: “We don’t want to be the farmers who work for others and have the land or the market owned by funds and owners in New York. “Why should the clubs work for the funds when the clubs are the owners of everything and invest all their capital in them and in Europe?” he assured before making a comparison with politics: “Europe says no to Trump”. That seems to be the feeling of the 13 clubs that will soon be franchises and have already renewed.