The PGA of America has named Marissa
Bataille Daly as its CMO.
Daly joins the group from the Los Angeles Rams, the place she most lately served as senior vice chairman, studios and advertising and marketing. She’s going to report back to
PGA of America Chief Government Officer Terry Clark, starting Oct. 5.
She brings almost twenty years of expertise constructing sports activities manufacturers, participating audiences and creating memorable
experiences for audiences throughout dwell occasions, digital platforms and authentic content material.
The PGA of America is likely one of the world's largest sports activities organizations, composed of extra
than 30,000 PGA of America golf professionals.
The group didn’t have a direct, standalone CMO instantly previous to Daly. As a substitute, advertising and marketing, media, and interactive
groups had been overseen by Jeff Value, who served as the primary chief industrial officer beginning in 2014. The group went by way of an government shakeup over the past 14 months, together with Value
leaving in January.
Daly is aware of methods to flip a robust sports activities model into an expertise that connects with individuals, says Clark, who was appointed CEO in February.
"She has led proficient groups, created memorable sport days and located new methods to interact audiences earlier than, throughout and after main occasions," Clark says.
She’s going to
assist inform members' tales, reaching extra golfers and audiences, and make the group's championships much more compelling, he provides.
Daly will lead the PGA of
America's model, advertising and marketing, social and content material capabilities. She’s going to work throughout the affiliation to raise PGA of America golf professionals, strengthen the PGA of America model, increase viewers
engagement and improve how audiences expertise its championships.
"Our members welcome individuals to golf, assist them enhance and provides them causes to maintain taking part in," Daly
says. "They lead services, strengthen communities and drive the sport's continued progress. Our championships showcase the perfect of golf and assist gasoline our mission to help our
members."
On the Los Angeles Rams, Daly constructed and led a 50-person group spanning inventive, manufacturing, digital advertising and marketing, sport presentation, and social and influencer
technique. She oversaw the whole viewers expertise throughout digital, social, broadcast and live-event channels, together with the manufacturing and presentation that introduced the Rams model to life inside
the stadium on sport day.
Daly additionally led advertising and marketing and model execution surrounding six Rams playoff campaigns, together with two Tremendous Bowl runs, and government produced authentic content material
starting from documentary sequence to short-form and branded programming. Her work paired inventive storytelling and viewers insights with built-in packages supporting main industrial
partnerships.
Earlier than becoming a member of the Rams, Daly spent a number of years at Yahoo Sports activities, the place she held progressively senior positions in product and sports activities advertising and marketing. Her work included
main NFL and international sports activities initiatives, audience-growth packages, partnerships and new product launches.