The official account of The Seventh continues warming up for its premiere on November 5 and has done so again with the ironic tone that is characterizing its entire social media strategy. After several messages responding to users and leaving clues about their programminghe new DTT channel has published a thread on X in which it explains how the chain will “not” be, leaving several hints that many users have interpreted as references to some of its future competitors.
“As I cannot yet tell you everything I would like, I will begin by telling you How is it NOT going to be THE SEVENTH?“, begins the message, before listing seven points accompanied by comments in a humorous tone.
Among them, they assure that they will not broadcast fiction formats, that they will not make programs presented by “anyone who has been predicting the end of Spain for thirty years”, that They will not turn “hoaxes into debates” and let your grill”it won’t be a turnip field“, in a clear demand for a greater female presence on screen.
Hints that the networks have quickly interpreted
Although the channel does not mention at any time no specific network, presenter or programthe thread has caused a wave of interpretations among X users.
One of the phrases that has generated the most comments is the one that states that they will not have “programs that are presented by no one who has been predicting the end of Spain for thirty years“. Nor has the message gone unnoticed that they will not make an “apology nor that We don’t have to use sunscreen or be fumigated.“, a reference that many relate to some pseudoscientific discourses that have been present in certain television spaces.
Another of the most shared points has been that “we will not turn hoaxes into debates“, accompanied by the tagline: “There are already alternatives for that by zapping”, a phrase that many have understood as a criticism of the informative treatment of some current affairs programs.
The thread also leaves room for humor by ensuring that in La Séptima will not teach how to cook nor will “the pot” be distributedin apparent allusion to already established television contests, before closing with a message about the rumors surrounding the network’s future signings: “At the moment you have not got the faces right in almost none of your pools”.
A communication strategy based on humor
Since the project was officially presented, The Seventh has opted for very active communication on social networks, responding to criticism, ironizing speculation about its editorial line and gradually revealing some details of its programming. So far it has been confirmed that will not broadcast series or movies and that its commitment will be focused on current affairs and livealthough it still does not reveal who the main faces of the channel will be.
With this new thread, the chain maintains that same line of casual communication while continuing to fuel expectations about a project that still has many unknowns before its definitive arrival on DTT.