An image of Michael Olise’s box office during this World Cup has revolutionized social networks. In this graphic document you can see a circular box that would contain ‘snus’, a small capsule that is inserted under the gum and is mainly composed of tobacco and nicotine. The reality is that the product that appears in the image of Olise’s locker is not a box of ‘snus’, since ‘VELO’ does not contain tobacco. They are similar and their consumption consists of the same patterns but their components differ.