It may solely have come from the guts of the Massa. And so it was, amid the Avenue of Hearth created by the supporters, that Galo’s new third equipment got here to life final Tuesday (1st). Tattoo artist Thiago Scap and supporter Lucas Gusmão wore the equipment for the primary time among the many Atlético followers who guided the Membership bus’s arrival at Area MRV. Contained in the stadium, rapper Djonga was additionally one of many first to put on the brand new shirt, straight from the stands. Now, Nike and Atlético formally current all the main points of the brand new equipment for the season. Impressed by one of the vital putting traditions of Atlético supporters, the brand new shirt celebrates the ‘Avenue of Hearth,’ the blazing human hall of flares, pyrotechnics, and chants created by the Massa to welcome the staff bus earlier than main matches.
FROM THE FIRE OF THE STREETS TO THE OFFICIAL SHIRT
Born within the slender streets round Horto, consecrated at Mineirão, and perpetuated at Area MRV, the Avenue of Hearth is the last word second when the Atleticano’s unshakable perception turns into unconditional help. It’s the ritual through which the primary aim begins being scored exterior the stadium, constructing an unbreakable bond between supporters and gamers.
The brand new third shirt interprets that power burning within the streets and within the hearts of Atleticanos into high-performance design. The identical flame that guides the bus’s arrival now clothes the staff on the pitch.
“The Avenue of Hearth represents the connection between Atlético and the Massa: the flexibility to show ardour into power for the staff. The third shirt carries that flame past the streets and past matchdays, as a everlasting image of the power the supporters convey into the stadium,” says Renato Aguiar, advertising director at Fisia, Nike’s official distributor in Brazil.
The equipment is made predominantly in shades of orange, reproducing the glow and visible impression of the flares that flip the evening in Belo Horizonte right into a spectacle of sunshine and hearth. The graphic combines totally different gradients of the colour to simulate the incandescent environment of the streets earlier than kickoff. Finishing the design, the crew neck, sleeves, and black facet particulars reinforce the Membership’s traditional id. Contained in the collar, the particular paintings options the inscription “Galo Doido,” accompanied by a drawing of Galo’s crest surrounding the letter “G”.
“The Avenue of Hearth is likely one of the best expressions of the Massa’s ardour. It’s a second that creates a novel environment and exhibits the power of our supporters. The brand new shirt immortalizes this show and brings to the equipment a logo of Atlético’s id,” highlights Márcio Freire, Galo’s vp of enterprise.
The “participant” model of the shirt options Nike Dri-FIT ADV know-how (Superior Practical Revolutionary Applied sciences). Dri-FIT ADV makes use of physique mapping of athletes in movement and modern building strategies to maneuver sweat away from the pores and skin and pace up evaporation, delivering most efficiency through the match.
“THE FLAME THAT MOVES THE MASSA” CAMPAIGN
Created by inventive studio AKQA, the “The Flame That Strikes the Massa” marketing campaign first got here to life, in an unprecedented approach, on the coronary heart of the Avenue of Hearth, with the reveal of the brand new shirt amid the supporters’ celebration. From that first second, the marketing campaign locations on the middle of its narrative the power that takes over the streets earlier than the large matches, follows Galo’s arrival on the stadium, and reaches the pitch along with the gamers. On September 11, the marketing campaign will acquire new content material and pictures, additionally marking the arrival of the brand new shirt in shops and gross sales channels. It’s the flame that’s born within the Massa, lights up the streets, and drives Atlético in pursuit of each victory.
The marketing campaign interprets the distinctive connection between Galo and its supporters by means of the power of the Avenue of Hearth, which takes middle stage within the photos, highlighting the main points and design of the brand new shirt.
INFORMATION
Beginning September 11, the brand new third shirt, within the “supporter” and “participant” variations, will probably be obtainable at Nike (shops, web site, and app), Centauro (shops, web site, and app), LojadoGalo.com.br, and chosen retailers.
This text was translated into English by Synthetic Intelligence. .