System 1 has introduced a brand new licensing partnership with Leica to launch a special-edition digital camera impressed by the game.
As F1 continues to develop its model past the game, it has ventured into a brand new area. This isn’t the primary time F1 has launched an off-track product with LEGO, that includes a spread of F1-inspired items.
Nonetheless, the Leica digital camera appeared into a brand new facet of F1 licensing. The Leica Q3 43 System 1 digital camera, which is offered from 21 October 2026, is impressed by the game. It options components just like the non-slip Microvelour protecting, impressed by an F1 automobile’s steering wheel.
It has the F1 brand on the lens cap, and the highest plate options carbon fibre and pink components all through. Not colors or supplies usually used on Leica cameras, however moderately components that mix the game with images.
Leica have taken the partnership to the following degree, growing a selected color profile for the camara, with a deal with larger distinction and richer saturation. This profile is offered by the FOTOS app and could be utilized reside moderately than in post-editing.
The digital camera marks one other step on the sports activities path because it expands into different industries. LEGO got here first, however the model just lately signed contracts with Hasbro to create Mattel Sizzling Wheels, with Topps for buying and selling playing cards, and with Dorling Kindersley for ebook publishing.
As the game continues to develop, the variety of associated collaborations and partnerships will seemingly develop with it.
READ MORE: Christian Horner makes seismic Lewis Hamilton Pink Bull declare
