Adidas has just released a spectacular campaign for the World Cup in the United States, Mexico and Canada with big stars as protagonists. Timothée Chalamet joins Lionel Messi, Bad Bunny, Lamine Yamal, Pedri, Jude Bellingham and Trinity Rodman in a film that transforms neighborhood stories into a global football story. Enjoy ‘Backyard Legends’.
The spot celebrates the freedom of street play and seeks to remind fans around the world that any field, from backyards to stadiums, can create a legend. ‘Backyard Legends’ has actor Timothée Chalamet as its main theme and aims to form a team of legends to face Clive, Ruthie and Isaak, a group of unknowns who are, until that moment, undefeated. Under the motto ‘win or go home’, this trio has managed to beat icons of the 90s such as Zidane, Beckham and Del Piero.
Ousmane Dembélé, Raphinha, Florian Wirtz and Santiago Giménez also appear in this great adidas campaign.